SEO Training That Actually Fits Your Business
Your team needs search visibility. Not generic advice from outdated courses.
We build SEO training around what your business actually does — the products you sell, the market you compete in, the problems only your team can solve.
No fluff. No theory-only lectures. Just practical methods your people can start using the same week.
What Your Team Will Learn
Each course covers the technical and strategic side of search marketing, with real examples from your industry.
Technical Foundations
Site architecture, crawlability issues, structured data. Your developers will know exactly what needs fixing and why it matters for rankings.
Content Strategy
Keyword research that goes beyond basic tools. Understanding search intent, identifying gaps in your current content, building topic clusters that actually rank.
Link Building
Outreach methods that work in your specific niche. How to identify valuable backlink opportunities, pitch content partnerships, track what moves the needle.
Analytics Setup
Configuring tracking that shows which SEO efforts drive actual business results. Custom dashboards, conversion attribution, ROI measurement.
Local & E-commerce
Specific tactics for businesses with physical locations or online stores. GMB optimization, product page structure, category architecture, reviews strategy.
Troubleshooting
What to do when rankings drop, traffic declines, or penalties hit. Diagnostic methods, recovery plans, preventive monitoring systems.
How the Training Works
- Initial audit of your current SEO setup identifies immediate priorities and training focus areas
- Sessions run weekly over 8-12 weeks with homework between each one — real assignments on your actual site
- Your team gets access to our keyword research tools, rank tracking dashboards, and content planning templates
- Monthly follow-up sessions after main training help troubleshoot implementation challenges
- Quarterly strategy reviews keep your approach aligned with algorithm changes and market shifts
The People Running Your Training
We've all spent years fixing SEO problems for companies dealing with the same challenges yours faces. Algorithm updates, budget constraints, skeptical stakeholders — we know how it goes.
Jorik Engelbrecht
Spent seven years fixing crawl issues, site speed problems, and schema markup for enterprise clients. Now teaches developers how to avoid those issues from the start.
Liesel Van Rooyen
Built content programs that took three SaaS companies from page 3 to consistent top-5 rankings. Specializes in competitive analysis and keyword gap identification.
Thabo Nkosi
Designs measurement frameworks that connect SEO metrics to actual revenue. Your team will finally understand which optimization efforts are worth the time.
Get Your Team Up to Speed
Training programs start throughout the year. Next cohort begins enrollment soon.