How search engines actually see your website
Most SEO advice ignores a crucial reality—what looks good to you doesn't matter if crawlers can't parse it. This program focuses on technical implementation that determines whether your pages get indexed properly, how fast they load under real conditions, and whether Google bothers ranking them at all.
What you'll work through
Four modules covering the technical foundation that determines search visibility. Each module builds on previous concepts with hands-on diagnostics and implementation work.
Crawl Architecture
Understanding how bots navigate your site structure. You'll audit URL patterns, fix redirect chains, and configure robots.txt properly so crawlers don't waste time on junk pages.
Page Speed Reality
Measuring actual loading performance under throttled connections. You'll reduce render-blocking resources, optimize images without losing quality, and implement lazy loading where it matters.
Structured Data
Implementing schema markup that search engines can parse. You'll add JSON-LD for products, articles, and local business info—then validate it actually works in testing tools.
Index Management
Controlling which pages get indexed and how they appear in results. You'll write meta descriptions that don't get rewritten, handle canonical tags, and diagnose why pages drop from the index.
Linnea Voss
Technical SEO Lead
Spent seven years debugging indexing problems for e-commerce sites. She'll show you how to read server logs and identify crawl budget issues that tank rankings.
Tamsin Kowalski
Performance Specialist
Focuses on Core Web Vitals and real-user metrics. Her audits pinpoint the actual bottlenecks slowing down page loads—not just the obvious stuff everyone checks.
Siobhan Jansen
Schema Implementation
Works with content teams to add structured data that actually enhances search results. She's dealt with every validation error Google throws at you.
Briony Larsen
Index Strategy
Specializes in diagnosing why pages lose rankings or disappear from search results. She'll walk you through Search Console data and teach you what signals matter.